Lei Jian Ping is CEO of Guangzhou Qianhou Culture Media Co. Ltd. and a veteran of new media and video-producing industry.

Lei Jian Ping possesses over 20 years’ experience in advertising, specialising in video production, advertising strategies, and creative and video production services for local and international company.

He founded Guangzhou Qianhou Culture in 2016, which was the only team to evolve from TV commercial formats to professionally-generated content (PGC) catered for the online environment, and then transformed into a multi-channel commercial network. In 2017, Qianhou Culture was rated among the Top 50 Innovative Companies in China.

Upholding the belief of ‘Culture is the wealth of life; Art is the attitude of life’, he is an avid promoter of meaningful lifestyle filled with art and culture, an advocator of the traditional Chinese spirit who also focuses on expanding art and cultural commodities in vertical market.

With an innovative business model that comprises professional short video content production, tailor-made TVC, incubating IP and offline environment management, he has built a cultural industry chain that leverages online and offline benefits.

Since August 2016, Guangzhou Qianhou has issued near 400 videos with over 550 million views – an average view of 3 million per video. Their original videos have received widespread recognition via numerous prestigious awards.