Antony Reed is a 27-year veteran of the digital games industry. With global experience in game development and publishing, Reed has been a marketing brain behind some of the world’s biggest games franchises, including Command & Conquer, Baldur’s Gate, Fallout and various Star Trek titles. He has won numerous awards for his campaigns.
Until recently, Reed was the CEO of the Game Developers’ Association of Australia and was tasked with advocating the interests of the sector to government, educational, financial and commercial institutions. Reed held the position for 8 years before leaving to establish Epic Games Australia New Zealand.
Reed was instrumental in transforming the Australian game development sector. Reimagining the industry conference to a more community-based and conversational structure, Game Connect Asia Pacific (GCAP) is now an anchor event for Melbourne International Games Week and highly regarded globally. In 2013, Reed established The Arcade, a collaborative co-working space for game developers, which is now home to 130+ game developers in 40 companies.